Retail Store Operations

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Course TypeCourse CodeNo. Of Credits
Foundation CoreSVS1RM2014

Semester and Year Offered: 2nd Semester (Winter Semester 2019)

Course Coordinator and Team: Nikhil Charak and External Experts

Email of course coordinator:

Pre-requisites: The course focuses on the Job Role related to Team Leader (Level-5) in a retail store as per the guidelines of National Skill Qualification Framework (NSQF). The course is meant to be offered to those who have specific knowledge and skills related to Sales Associate (Level-4)

Aim: This course aims at imparting the essential skills of operations of retail store, product display and hygiene as well as the importance of a Sales Associate in the Retail business.

Course Outcomes:

Student will be able to:

  • Organise display of products at the store
  • Plan visual merchandise in a store
  • Demonstrate store operations for the job role of team leader

Brief description of modules/ Main modules:

Module I: Introduction to Retail Store Operations (25hours + 5hours = 30 hours)

Store Processes; Retail Mix: Introduction, Concept, Relevance and Activities; Importance - Pre-store Opening, Store Opening and Closing; Store Merchandise Handling; Basics of Visual Merchandising.

Module II: Store Hygiene and Product Display (6 hours Theory + 4 hours Practical = 10 hours)

Store Hygiene and Cleanliness; Organising the Product Display at the Store - Product Labelling, Arranging and Maintaining Products for Display; Planning Visual Merchandising.

Module III: Functions and Responsibilities of Sales Associate (10hours + 2hours = 12 hours)

Functions and Skills of Sales Associate; Team Work; Inter-personal Communication among Team Members; Conflict Resolution; Etiquettes and Relationship; Task Objectives and Completion - Work Instructions; Problem Solving Mechanism; Health and Safety; Employee’s Motivation

Module IV: Managing Health, Safety and Security (6hours + 2hours = 8 hours)

Maintaining Healthy and Safety; Safe Lifting and Handling of Goods; Hazards; Reporting Hazards; Safety Concerns and Emergency Medical Plans; Evacuation Plans and Employee Health.




Period of Assessment



Assignments (Project/written assignment/portfolio)

Within 1st Month of the course

Assignment 1 (20%)


Within 2nd Month of the course


Assignment 2 (20%)



Class Participation

All through the semester



Simulation/Practical/Role Play

Within 3rd Month of the course



Personal Grooming and Hygiene

All through the semester



End Semester Exam

End Semester Exam





Reading List:

i.Singh, Y. (2007).Dictionary of Retailing. Cyber Tech Publications

ii. Gopal R., Manjrekar, P. (2010). Retail Management: An Indian Perspective. New Delhi: Excel Books.

iii. Sivakumar A. (2007). Retail Marketing (1sted.). New Delhi: Excel Books.

iv.Pradhan, S. (2004).Retailing Management: Text and Cases (3rd Reprint). New Delhi: Tata McGraw Hill Publishing Company Ltd.

v. Levy, M. &Weitz, B. A. (2006). Retail Management (6thed.).Mcgraw Hill Higher Education.

vi. Kincaid, J. W. (2003) Customer Relationship Management: Getting it Right.Prentice Hall.

vii. Menon, P. & Andrew C. (2016).Retail Store Operations Formulas: Winning Store Operations Formulas in Retai. PrakashMenon.