Introduction to Store Management

Semester and Year Offered: August 2018, 3rd semester

Course Coordinator and Team: Nikhil Charak & External Experts

Email of course coordinator: nikhil@aud.ac.in

Pre-requisites: The course focuses on the Job Role related to Department Manager (Level-6) in a retail store as per the guidelines of National Skill Qualification Framework (NSQF). The course is meant to be offered to those who have specific knowledge and skills related to Sales Associate (Level-4) & Team Leaders (Level-5) offered in 1st year.

Aim: Introduction to Store Management is an essential part of BVoc- Retail Management course which emphasised on basics of store management and SOP's of retail stores. It is an industry related specialised programme. The programme is in alignment with National Skill Qualifications Framework. The course aims to bridge the gap between the skill-profiles of the graduates and those that are required by the industries in the job market.

Course Outcomes:

Student will be able to:

1. Manage the individual store
2. Manage the cash appropriately in the store,
3. Create different promotional and advertisement strategies
4. Promote the store for upselling

Brief description of modules/ Main modules:

Module-wise Format with following details for each module:

Note: The said course is of total 30 hours of which 22 hours are for Theory and 08 hours are of Practical.

Module 1: Basics of Store Management

Classification of Assets, proper classification, process of classification of asset. Facility and customer convenience, arrangement of products, Store ambience and store positioning. Storage, safety and security and asset utilisation, analyse safety, security pans and procedure, learn about security measures, maintenance and facility operations.

Module 2: Cashiering and cash management

Importance of good cashiering, work procedure, Qualities of a cashier . Role and responsibility of a cashier, Preventing thefts and fraud. Antitheft security systems. Concept of omnichannel retailing.

Module 3: Standard Operating Procedures (SOP)

SOP process-preparation approval and review, components of SOPs, defined procedure that describe activities, role, responsibility and accountability, purpose of SOPs. Documentation-objectives and audit, preparation of sales quotes, forms manuals and job aids.

Module 4: Store Promotions

Types of store promotion, Advertising, PR and personal selling, cost of store promotion. Tracking promotion performance, analyse promotion and performance of the store.

Assessment Details with weights:

Assessment Plan(weight, mode, scheduling) for the course:

This Course also includes 4 hours of assessment, which totals to 30 hours required for course delivery.

Reading List:

1. Gibson, G. (2008). Retail Management – Functional Principles and Practices. 3rd Edition, Mumbai: JAICO Publishing House.
2. Lamba, A. J. (2008) The Art of Retailing.2nd Reprint, A J Lamba, New Delhi: Tata McGraw Hill
3. Levy, Michael, Barton A Weitz and Ajay Pandit. (2008). Retailing Management, 6thEdition. New Delhi: Tata McGraw Hill Publishing Co Limited.
4. Nair, S. (2008). Retail Management. 3rd Edition, Mumbai: Himalaya Publishing House.
5. Sinha, P. K. &Uniyal, D. P. (2012). Managing Retail.2nd Edition, Oxford University Press..