Course Type | Course Code | No. Of Credits |
---|---|---|
Foundation Core | SVS1RM101 | 4 |
Semester and Year Offered: August 2018, 1st semester
Course Coordinator and Team: Nikhil Charak & External Experts
Email of course coordinator: nikhil@aud.ac.in
Pre-requisites: Class 12th passed, Aptitude test and Interview.
Aim: The Course will provide an overview of the Retail industry including its prospects in India. Students will be introduced to various aspects of retail- including norms in retail, sales need for effective team work. This course is to enable students to gain an insight into the retail industry and its working. It also familiarises the students to types of categories in retail industry
Course Outcomes:
Student will be able to:
Brief description of modules/ Main modules:
Module I: Overview of Retail Industry (8 hours)
Definition and Scope of Retail Industry and Retailing; Evolution of Retail Industry; Functions of Retailers; Benefits of Retailing; Trends in Retail Industry
Module II: Retail Environment (9hours + 3hours = 12hours)
Global Retail Scenario; Indian Retail Scenario; Prospects of Retailing and Retail Sector in India; Retail Economics- Store Related Issues; Contribution of Retail Industry to the Economy; Retailing Environment- Legal, Economic and Technological Environment, Global Retail Scenario/Environment, Competitive Environment and Types of Competition, Analysing Competition; Indian Experience in Retailing; Impact of FDI in Indian Context.
Module III: Retail Institutions and Formats (13 hours + 3 hours = 16hours)
Retail Organisation and Categories/Formats (refers to the various structures of business); Retail Ownership- Retail Formats, Store-Based Formats; Non-Store Based Formats (including E-commerce and understanding review ratings); Services Retailing: Retailing and Consumption
Module IV: Health, Safety and Security (Norms and Mandated) (6hours + 2hours = 8hours)
Health andSafety of Staff, Employees and Customers; Ways of Keeping a Store Secure(including Pilferage/shoplifting), Security of the Store
Module V: Introduction to Sales (4hours + 2hours = 6hours)
Credit Application for Purchase; Sales and the Factors that Influence Sales; Maximising Sale of Goods.
Module VI: Team Work (8hours + 2hours = 10 hours)
Team Work: Ways of Effectively Working in a Team, Team Building, Supporting the Team, Team Accountability; Developing Effective Work Habits; Communication: Team and Customer; Etiquettes (The Five Principles of Grooming).
Assessment Details with weights:
Assessment Plan(weight, mode, scheduling) for the course:
S.No. | Assessment | Period of Assessment | Weight age |
1. | Assignments (Project/written assignment/portfolio) | Within 1st Month of the course | Assignment 1 (20%)
|
Within 2nd Month of the course |
Assignment 2 (20%)
| ||
2. | Class Participation | All through the semester | 10% |
3. | Simulation/Practical/Role Play | Within 3rd Month of the course | 15% |
4. | Personal Grooming and Hygiene | All through the semester | 10% |
5. | End Semester Exam | End Semester Exam | 25% |
Total 100% |
Reading List: