Components of Tourism

Semester and Year Offered: Monsoon Semester

Course Coordinator and Team: Ankush Rathor

Email of course coordinator: arathore@aud.ac.in

Pre-requisites:

The course focuses on the Job Role related to Tour Manager (Level-6) in Tourism and Hospitality Sector as per the guidelines of National Skill Qualification Framework (NSQF). The course is meant to be offered to those who have specific knowledge and skills related to Food& Beverage Service Steward (Level-4) & MICE (Level-5) offered in 1st and 2nd Semester respectively.

Course Objectives/Description:

 Objectives: The objective of the course is to familiarise the students with the Tourism and Hospitality industry and its various aspects. While the modules cover the various National Occupational Standards (NOS) as listed below, which will be tested by the Sector Skill Council, the course gives a deeper insight into the industry.

1. THC/N4414: Administer the company operations
2. THC/N4415: Handle the administration and staff
3. THC/N9901: Communicate with customer and colleagues
4. THC/N9902: Maintain customer-centric service orientation
5. THC/N9903: Maintain standard of etiquette and hospitable conduct
6. THC/N9905: Maintain IPR of organisation and customers
7. THC/N9906: Maintain health and hygiene

Note: For more details on the above NOS as well as other important details, please refer to https://www.thsc.in/pdf/qpdetails/Tour%20Manager.pdf

Course Outcomes:

On successful completion of this module, students will be able to:-

1. Analyze & explain the concept of various components of tourism.
2. Prepare various types of itinerary making.
3. Develop deferent kind of tourism destinations marketing plans.
4. Manage customer relationship & customer handling
5. Plan to provide tourist information with destination data regarding local heritage and culture.

Brief description of modules/ Main modules:

Module 1: Tourists Destination: This module will be looking at the various meanings associated with the tourism including 5As of Tourism: (Attractions, Access, Accommodation, Amenities & Awareness), Evolving concept of Tourists, Destination. Elements of Tourists Destination, Tourists destination development; Destination Life Cycle, Role of DMO- Internal Destination Development and External Market Development.

Module 2: Travel Logistics: This module will be looking at the various Accommodations: Types- Hotels, Motels, Resorts, Home Stays, Back Packers Accommodation, Lodges, Guest Houses, Inn’s, Home Stays, Service Apartments. Meal Plans; Transportation: Railway, Cars, Coaches, Water Transport and Air transport .

Module 3: Handling at Airport In this module, we will be looking at airport Transfers(Arrivals and Departures), Arrival and Departure Procedures, Advisories, facilities at airports Baggage Handling, Safety Measures, People with special needs, sensitivity to culture, eye for detail, moment of truth, OAG guidelines.

Module 4: Tour Itinerary & Packaging: In this final module we will try to understand the Types of Itineraries, Itinerary Preparation and Procedure. Tour Packaging Management and Costing: Introduction, Types of Tour Package, Component, Process, Tour Planning and Pre Tour Preparation, Concept of Cost, Component, Costing a Tour Package, Procedure & Calculation of Cost and Tour Price, Forex, Passport, Visa Processing, Health, Insurance, Feedbacks Etc.

Module 5: Travel Geography: In this final module we will try to understand World Time Zone and time calculation (Flying Time and Elapsed Time) GMT Variations, Countries and Capital, IATA codes, Airport Codes, Concept of 3 letter code, Geography of tourism for resources, Characteristics of tourism resources,, IATA zones.

Assessment Details with weights:

Tentative Assessment Schedule with Weightage (As per the UGC guidelines and SSC)

Reading List:

1. Sikdar, K. (1999). All You Wanted to Know About: Airline Function. (1st ed.). :Wheeler Publishing.
2. Chand, M. (2009). Travel Agency Management: An Introductory Text. (2nd ed.). : Anmol Publications Pvt Limited.
3. Negi, J. (2009). Air travel Ticketing and Fare Construction. : Kanishka Publishing House .
4. Kant, A. (2009). Branding India: An Incredible Story. : Harpercollins
5. Doganis , R. (2006). The Airport Business. (2nd ed.). : Routledge.
6. Walker, J. R., & Walker, J. T. (2011). Tourism concepts and practices. Pearson Education India.
7. Sharma, K. (2014). Introduction to Tourism Management. Tata McGraw-Hill Education.

ADDITIONAL REFERENCE:

1. Gunn, C. A., & Var, T. (2002). Tourism planning: Basics, concepts, cases. Psychology Press.
2. Misra, S. N., & Sadual, S. K. (2008). Basics of tourism management. Excel Books.