| Course Type | Course Code | No. Of Credits |
|---|---|---|
| Foundation Core | SVS1RM501 | 4 |
Semester and Year Offered: 5th Semester (Monsoon Semester 2019)
Course Coordinator and Team: Nikhil Charak and External Experts
Email of course coordinator: nikhil@aud.ac.in
Pre-requisites: The course focuses on the Job Role related to Store Manager (Level-7) in a retail store as per the guidelines of National Skill Qualification Framework (NSQF). The course is meant to be offered to those who have specific knowledge and skills related to Sales Associate (Level-4) & Team Leaders (Level-5) and Department Manager (Level-6) offered in 1st and 2nd year respectively.
Aim: This course will enable student to gain the knowledge about the Buying and Merchandising management in organized retail industry. It also familiarizes the students about the concept of category management, sales forecasting, assortment planning and pricing.
Course Outcomes:
On completion of the course, the students will be able to:-
Brief description of modules/ Main modules:
Module 1: Introduction to Buying and Merchandising The module will address different Buying and Merchandising issues and Challenges as well as best practices from organized and unorganized retail sector. It will further help students to learn about the planning the buying and selling of the right products, at the right place, right time, in the correct quantities, to the correct customer and at the correct price.
Module-2 Category Management The Course will explain about the category management and the range of products purchased by a business organization or sold by a retailer.
Module-3 Sales Forecasting and Assortment Planning The module will describe the retailer's way of forecasting demand for products in a category (including those that they have never carried before), optimizing the selected assortment, and customizing the assortment by store to maximize chain-wide revenues or profits.
Module 4 Retail Pricing The module will explore about the determinants for retail pricing strategy to use in determining the right price for the products that must consider the product's direct costs and other related expenses.
Assessment Details with weights:
S.No. | Assessment | Period of Assessment | Weightage |
1. | Project | Within 1st Month of the course | 20%
|
2. | Written Asignment | Within 2nd Month of the course |
20%
|
3. | Simulation | All through the semester | 20% |
4. | End Semester Exam | Within 3rd Month of the course | 30% |
5. | Class Participation | All through the semester | 10% |
Total 100% | |||
Reading List:
