| Course Type | Course Code | No. Of Credits |
|---|---|---|
| Foundation Core | SVS1RM502 | 4 |
Semester and Year Offered: 5th Semester (Monsoon Semester 2019)
Course Coordinator and Team: Nikhil Charak and External Experts
Email of course coordinator: nikhil@aud.ac.in
Pre-requisites: The course focuses on the Job Role related to Store Manager (Level-7) in a retail store as per the guidelines of National Skill Qualification Framework (NSQF). The course is meant to be offered to those who have specific knowledge and skills related to Sales Associate (Level-4) & Team Leaders (Level-5) and Department Manager (Level-6) offered in 1st and 2nd year respectively.
Aim: This course will help learners to gain knowledge in terms of how IT plays a vital role in smooth Retail business. Further this course would also enable students to understand the concepts of Digitalization and omnichannel retailing. Students would also understands the management of complex retail operations, market knowledge, as well as control of data and information, which is key in obtaining a competitive advantage in the retail sector
Course Outcomes:
On completion of the course, the students will be able to:-
Brief description of modules/ Main modules:
Module 1: Retail IT Landscape and Technology Impact on Business The module will describe the advancements in technology, coupled with increasing access to it which made matters even more complex. It also gives idea about Indian customers who have entered an era of unprecedented technological pervasiveness driven by increasing Internet penetration, rising smartphone usage and growing social media presence.
Module 2: Point of Sale and Store Execution System The module will help students to understand the point of sales system (POS) and POS system ability to generate robust reporting for sales results. It will also elaborate various retail forecasting techniques.
Module 3: Customer Relationship Management and Loyalty Programme The module will describe about the role of technology to manage effective CRM and to develop loyalty programs
Module 4: Business Intelligence The module will describe about the business intelligence in retail, learn about retail industry challenges, and case studies of how retailers are implementing and managing Business Intelligence
Assessment Details with weights:
S.No. | Assessment | Period of Assessment | Weightage |
1. | Project | Within 1st Month of the course | 20%
|
2. | Written Asignment | Within 2nd Month of the course |
20%
|
3. | Simulation | All through the semester | 20% |
4. | End Semester Exam | Within 3rd Month of the course | 30% |
5. | Class Participation | All through the semester | 10% |
Total 100% | |||
Reading List:
