programme

Application in Retail

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Course TypeCourse CodeNo. Of Credits
Foundation CoreSVS1RM5024

Semester and Year Offered: 5th Semester (Monsoon Semester 2019)

Course Coordinator and Team: Nikhil Charak and External Experts

Email of course coordinator: nikhil@aud.ac.in

Pre-requisites: The course focuses on the Job Role related to Store Manager (Level-7) in a retail store as per the guidelines of National Skill Qualification Framework (NSQF). The course is meant to be offered to those who have specific knowledge and skills related to Sales Associate (Level-4) & Team Leaders (Level-5) and Department Manager (Level-6) offered in 1st and 2nd year respectively.

Aim: This course will help learners to gain knowledge in terms of how IT plays a vital role in smooth Retail business. Further this course would also enable students to understand the concepts of Digitalization and omnichannel retailing. Students would also understands the management of complex retail operations, market knowledge, as well as control of data and information, which is key in obtaining a competitive advantage in the retail sector

Course Outcomes:

On completion of the course, the students will be able to:-

  • To explain the role of retail IT landscape and technology
  • To identify the process of point of sale and develop such strategies for execution of the same.
  • To use technology in CRM and loyalty programme of retail shops
  • To list out the role of retail business intelligence in revenue generation and customer handling.

Brief description of modules/ Main modules:

Module 1: Retail IT Landscape and Technology Impact on Business The module will describe the advancements in technology, coupled with increasing access to it which made matters even more complex. It also gives idea about Indian customers who have entered an era of unprecedented technological pervasiveness driven by increasing Internet penetration, rising smartphone usage and growing social media presence.

Module 2: Point of Sale and Store Execution System The module will help students to understand the point of sales system (POS) and POS system ability to generate robust reporting for sales results. It will also elaborate various retail forecasting techniques.

Module 3: Customer Relationship Management and Loyalty Programme The module will describe about the role of technology to manage effective CRM and to develop loyalty programs

Module 4: Business Intelligence The module will describe about the business intelligence in retail, learn about retail industry challenges, and case studies of how retailers are implementing and managing Business Intelligence

Assessment Details with weights:

 

S.No.

Assessment

Period of Assessment

Weightage

1.

Project

Within 1st Month of the course

20%

 

2.

Written Asignment

Within 2nd Month of the course

 

            20%

 

3.

Simulation

All through the semester

             20%

4.

End Semester Exam

Within 3rd Month of the course

30%

5.

Class Participation

All through the semester

10%

Total

                                                                                                                                                100%

 

Reading List:

  1. Information Technology for Retailing By Khurana (pp 1- 107 Khurana Ajeet, 2010) Cox, E. (2011).Bajaj,C, Tuli,R & Srivastava,V (2016). Retail Management pp 234-256
  2. Information Technology for Retailing By Khurana (pp 17-98 Khurana Ajeet, 2010)Sales & Distribution Mgmt - Text & Cases by Havaldar (pp-282-340, Havaldar Krishna K &Cavale 2011)
  3. Barry, B. (2018). Retail management: a strategic approach. Pearson Education India.pp-505-533
  4. Customer Relationship Management: Concepts and Technologies By Francis Buttle (pp 1- 300 Francis Buttle, 2009)